Do You Hoot or Tweet?

As the social media outlet has erupted over the last few years, small businesses have begun to notice the need to connect with their patrons through Facebook, Twitter and LinkedIn. However, there is only so much time in the day for businesses to juggle social media on top of their day-to-day work. Luckily, there are options available to simplify the world of social media.

Two of the leading social media dashboards, HootSuite and TweetDeck, have been around for the last six years or so. These dashboards are perfect for businesses to keep connected with their social media outlets without having to constantly be sitting on Facebook or Twitter all day.

Both HootSuite and TweetDeck allow users to link to various social media sites such as Facebook and Twitter. The dashboards stream real-time updates of posts and tweets. Users can even schedule tweets and posts in advance, up to the minute. So, you don’t have to worry about running out of time to post something!

Although both HootSuite and TweetDeck have many similar features, there are few differences worth noting.


  • Users can view streams of posts and tweets in tabs, rather than in one window
  • Link to multiple social media outlets such as Facebook, Twitter, LinkedIn, MySpace, WordPress and Google Plus
  • Choose from two different plans: Free (limited features) and Pro with 30 day trial (upgraded features)
  • Monitor demographics by using the Google Analytics feature (in Pro version)
  • Various security options are available to allow or deny your team members appropriate access to information and streams (in Pro version)
  • Available in mobile apps for iPhone, iPad, Android, Blackberry and Keitai


  • Users can view all streams from social media outlets on one page
  • Link to Facebook and Twitter only
  • Completely free, no upgrades

Our consensus? HootSuite is a bit more customizable and allows users to organize their outlets better by using tabs. It is great for larger companies with multiple social media outlets. Plus, the option to upgrade to the Pro version for more features including Google Analytics is available.

TweetDeck is a better option for smaller companies that only use Facebook and/or Twitter and just want to have a one-stop shop for monitoring their feeds.

Either way, both dashboards are great for watching trends and competition within your market all without having multiple windows open to manage your social media outlets.

So, are you going to Hoot or Tweet?